MARKING SOLUTIONS FOR COSMETICS AND PERSONAL CARE

Cosmetic packaging, essential in the cosmetics sector, preserves the product and helps convey brand identity by using materials and colors that evoke emotions, spark curiosity, and drive purchases.

Today, the cosmetics industry must combine aesthetic appeal with growing sustainability demands, a continually rising trend that pushes companies to prioritize environmental aspects. This approach is reflected in the design of sustainable cosmetic packaging within the cosmetics sector. Containers, dispensers, and outer packaging are increasingly made from recyclable materials or designed for reuse.

The variety of packaging, brand recognition needs, and new, environmentally friendly materials require high-quality industrial coding standards. This enables consumers to access product traceability information that remains intact throughout the entire supply chain.

Zanasi’s Research & Development team is constantly working to find new, innovative coding solutions to improve efficiency and productivity, ensuring:

• Code durability on various substrates through sustainable inks;
• Clear and visible marking in optimal positions, respecting packaging aesthetics, which is especially important for this sector;
• Comprehensive codes including variable data, batch numbers, barcodes, and regulatory information, easily created through a simplified user interface for automated message generation;
• Reduced maintenance and system management costs to avoid impacting product pricing.