MARKING FOR HOME CARE PRODUCTS

The choice of packaging material largely depends on the chemical properties of the product. At the same time, packaging serves communication needs, playing an essential role in brand value. The variety of product references and the diversity of packaging for detergents and home hygiene products require particularly flexible marking solutions. This category includes detergents, soaps, disinfectants, air fresheners, and general cleaning products.

Zanasi inkjet marking systems ensure performance suited to the home care sector and are designed with a high degree of protection, tailored for marking hygiene products. They provide clear and visible marking even in dusty environments and variable conditions.

Self-regulation systems and automatic head-cleaning processes support correct operation. These features, along with specially formulated inks, ensure code permanence and traceability for hazardous substances per European CLP regulations.

Plastic packaging of various types, formats, and colors, whether rigid or flexible, continues to dominate the cleaning sector. The variety of plastics allows for differentiated packaging. Marking systems must account for a range of surfaces, which are rarely uniform and often shiny or slippery, to ensure perfect drying of codes and long-lasting resistance.

Micro-character inkjet marking machine is capable of printing on curved and irregular surfaces. The versatile print head can be positioned at different points on the production line to clearly and quickly print codes and variable data at any location on the packaging or directly on the label.

High-contrast or high-durability code requirements are verified by the Chemical Department’s TestLab, which evaluates ink adhesion on the customer’s plastic packaging to achieve optimal formulation and performance even in humid environments. This customized solution guarantees marking system stability, completeness of information, and chemical resistance even if product leakage occurs.

Cardboard boxes, primarily used for tabs and powdered products, require clear and clean marking. It’s also essential for marking to integrate with packaging design, a key vehicle for brand identity.

Zanasi inkjet marking systems integrate easily into cartoning machines, supporting both simple and complex high-resolution codes using TIJ or micro-character CIJ technology. Marking can be applied on colored or treated boxes, or any type of cardboard, using high-contrast inks for greater visibility.

Cardboard packaging has evolved from a logistical and informational tool to a key medium for brand communication, emphasizing aesthetics and brand uniformity.

To meet extensive customization and printing needs on cardboard boxes, trays, and labels, Zanasi provides a complete range of low- and high-resolution printing systems.

These systems, designed to print text, barcodes, logos, and images of various heights, use piezoelectric Drop on Demand printing technology. This technology ensures durability and reliability for high-resolution printing, enabling perfectly traceable, readable barcodes that comply with GS1 standards on both porous and non-porous surfaces.

Thermal InkJet printer systems adapt seamlessly to any surface of packaging and multi-packs, with integrated control units and replaceable ink cartridges in a compact space. High-quality alphanumeric characters and data matrices are printed in high resolution up to 900 DPI.

The wide working range of the print heads allows full use of available surface space for endless customization options.

Direct printing of information and scannable barcodes on packaging provides tangible advantages, including:

• real-time message customization

• reduction of storage costs for pre-printed boxes

• elimination of label costs and management

• complete traceability and identification of products at the logistical level