COSMETICS INDUSTRY

Packaging is the calling card for cosmetic products that come in different types of containers made with an exclusive design, of different shapes and sizes, which can be adapted to individual requirements for use. Manufacturers require reliability and precision in marking, especially the printing of correct and clear codes positioned in the designated space to maintain the visual appeal of the package, reducing waste and line management costs.

Zanasi optimises requests, quality and flexibility, developing inkjet coding systems that can be inserted in any point of the line and can print accurately on curved and irregular surfaces as well as on different types of substrates, thanks to the formulation of dedicated inks.

The efficiency of the production line, with frequent changeovers and replacements of packaging, is also guaranteed by the software interface editor, designed to automate the creation and selection of messages, which are parameterised according to production needs, thus reducing errors in the data entry process.

Glass vases, bottles, vials and various containers, such as primary packaging used for different cosmetic products, are the elegant and most widespread solution in the key area of perfume production.

Zanasi inkjet small character marking systems allow production data to be coded directly on the glass, even in small areas or where it is difficult to print. They also fulfil the need for high quality marking to enhance the brand image and provide visibility and traceability of the product along the entire distribution chain, to protect the consumer.

The range of consumables, formulated according to the applications and individually tested to guarantee the best result, includes high-contrast inks, resistant to solvents, to guarantee high coding performance of inkjet printing systems even in production processes with the presence of solvents, oils, emulsions and surfactants.

The cosmetic industry is a market which calls for high quality standards and focus on the environment. It uses a wide range of containers made of renewable and regenerable plastic for make-up, body and face products, of different shapes, volumes, materials and colours to differentiate the different products, make them recognisable to the consumer while reinforcing the packaging design.

In addition to the packaging, the product marking also represents the brand. The flexibility of the Zanasi small character systems (CIJ) allows you to accurately manage coding, even on irregular shapes such as caps, on the labels, under the base or directly on the pack. The printhead can be installed in different positions on the filling or cartoning line to print codes and variable data clearly and at high speed anywhere on the packaging or directly on the label.

The plastic substrates are very variable and highly viscous. They therefore require a customised assessment of the ink adhesion, which is verified by the TestLab of the Chemical Department on the individual customer packaging. The dedicated ink formulation, combined with the reliability of small character inkjet systems, is a guarantee of long-lasting quality coding, and of the best performance result even in hot or humid environments.

The growing interest in environmental issues has led to a continuous growth in flexible packaging due to less use of plastic, including single-dose packs that cut down on product waste, take up less space and are easily transported. The ease of integration into packaging machines and flow-packs for both small character CIJ and Thermal InkJet TIJ systems allows you to print variable data, product information, lot and expiry date, barcodes directly on numerous types of film or flexible packaging.

Dedicated quick-drying or solvent resistant inks make it possible to retain the code even if rubbed or in the presence of alcohol-based products, to ensure correct information to the consumer.

The box is still the most commonplace secondary presentation packaging, indispensable in the communication system for the industry, an attractive packaging for many high-end products, packed with graphic details and constantly changing.

Zanasi inkjet systems, which can be easily integrated into cartoning machines, can print a simple or complex high resolution coding with TIJ technology or small characters with CIJ technology on any type of cardboard, including coloured or treated boxes, using high contrast inks to make the marking more visible.

The customisation of the boxes with variable data and barcodes with production and traceability information, but above all the possibility of adding seasonal messages, simplifies the management of pre-printed packages, reduces stock and the relevant associated costs. The systems have been designed with self-regulation mechanisms and reduction of the internal parts requiring maintenance, or the complete absence of maintenance to keep the performance and efficiency of the printing system constant over time, which is essential in the intensive seasonal production stages, with continuous changeovers of product and packaging types.

Cardboard packaging, as a simple tool for logistical and information needs, has assumed an increasingly important role as a vehicle for communication and branding, without foregoing the focus on aesthetics and image uniformity.

To meet the numerous requests for customisation and printing on cardboard boxes, trays and labels, Zanasi offers a complete line of low and high resolution printing systems.

The systems, designed to print text, barcodes, logos and images of different heights, use Drop on Demand piezoelectric printing technology, ensuring robustness and reliability for highly defined high-resolution printing, as well as perfectly traceable, readable and GS1 standard-compliant barcodes, on porous and non-porous surfaces.

The Thermal InkJet range of systems is capable of adhering perfectly to any surface of packaging and multipacks. They incorporate the control unit and ink cartridge in a small space, allowing the latter to be replaced in a matter of seconds, offering high resolution printing up to 900 Dpi of alphanumeric characters and high quality data matrix.

TRACEABILITY AND COST REDUCTION

The wide working range of the heads allows you to take advantage of the entire printing surface available for endless customisation possibilities.

Direct printing of scannable information and barcodes on packaging gives you a real advantage that includes:

– the customisation of the message in real time

– the reduction of storage costs of pre-printed boxes

– the elimination of label costs and related management

– total traceability and identification of products on a logistics level