MARKING SYSTEMS FOR COSMETIC PRODUCTS

Cosmetics packaging labelling serves as the calling card for cosmetic products, which are presented in a variety of container types with exclusive designs. These come in different shapes and sizes, adaptable to specific usage needs.

In cosmetic product packaging marking, manufacturers demand reliability and precision, specifically for the printing of correct, clear codes positioned in designated spaces to maintain the packaging’s aesthetics, reducing waste and line management costs.

Zanasi optimizes demands, quality, and flexibility by developing inkjet marking machine that can be integrated at any point along the line. These packaging marking systems enable highly precise printing on curved and irregular surfaces, achieved across various substrates through dedicated ink formulations.

Additionally, production line efficiency, with frequent packaging changes and replacements, is ensured by the software interface editor. This interface is designed to automate message creation and selection, parameterized according to production needs, reducing data entry errors.

Bottles, vials, jars, and various glass containers are primary packaging used for different cosmetic products, particularly in the perfume sector, where they represent an elegant, dominant solution.

Zanasi’s small character inkjet printer enables direct coding on glass for production data, even on small or challenging areas to print. They meet the need for high-quality marking that enhances brand image. Additionally, coding provides visibility and product traceability throughout the distribution chain, protecting the consumer.

The range of consumable materials is formulated for specific applications, each tested individually for optimal results. This includes high-contrast, solvent-resistant inks that ensure excellent coding performance in production environments with solvents, oils, emulsions, and surfactants.

The cosmetic sector demands high-quality standards and environmental attention. It uses a wide range of renewable and recyclable plastic containers for makeup, body and face products, in various shapes, sizes, materials, and colors. The goal is to differentiate the various references, making them recognizable to the consumer and strengthening the packaging design.

Industrial product marking represents the brand as much as the packaging does. In particular, the flexibility of micro-character inkjet markers (CIJ) on Zanasi’s industrial label printer machine allows precise coding even on irregular shapes.

Examples include caps, cosmetic product labels, under the base, or directly on the package. The print head can be installed at various points on the filling or cartoning line to clearly and quickly print codes and variable data on any point of the packaging or directly on the label (quick drying fountain pen ink).

Plastic substrates vary widely and can be especially viscous. These characteristics require a customized evaluation of ink adhesion, verified by the Chemical Department’s TestLab on each customer’s packaging.

The dedicated ink formulation, combined with the reliability of small character inkjet markers, guarantees durable, high-quality coding and optimal performance even in hot or humid environments.

The increasing focus on environmental issues has led to a continuous rise in flexible packaging use due to its reduced plastic content. This includes single-dose packages that help limit product waste, occupy less space, and are easy to transport.

The ease of integration with flow wrappers and packaging machines, whether for CIJ micro-character inkjet markers or Thermal InkJet (TIJ), allows printing on plastic and paper films with various types of information.

This coding can include variable data, product information, batch numbers and expiration dates, and barcodes directly on many types of films or flexible packaging.

Quick dry ink or solvent-resistant inks enable code durability, even with friction or alcohol-based products, to ensure the correct information reaches the consumer.

tion to the consumer.

Cartons remain the most commonly used secondary presentation packaging, essential in communication for the sector. Attractive packaging is important for many premium products, rich in graphic details and continually evolving.

Zanasi’s InkJet marking systems, which integrate easily with cartoning machines, can print simple or complex high-resolution codes using TIJ or CIJ technology on any type of cardboard, including colored or treated cartons, using high-contrast inks to enhance code visibility.

Carton customization with variable data (including seasonal messages) and barcodes with production and traceability information:

• simplifies the management of pre-printed packaging
• reduces inventory and associated costs.

These systems are designed with self-regulation mechanisms and reduced internal parts subject to maintenance, ensuring long-lasting performance and system efficiency, particularly in intensive seasonal production phases with frequent product and packaging type changes.

Cardboard packaging has evolved from a logistical and informational tool to an important medium for communication and branding, emphasizing aesthetics and brand uniformity.

To meet the extensive demand for customization and printing on cardboard cosmetic packaging boxes, trays, and labels, Zanasi offers a complete line of low- and high-resolution printing systems.

These systems, designed to print text, barcodes, logos, and images of various heights, use piezoelectric Drop on Demand printing technology. This technology ensures durability and reliability for high-resolution printing, allowing perfectly traceable, readable barcodes that comply with GS1 standards on both porous and non-porous surfaces.

The Thermal InkJet range adheres perfectly to any surface of packaging and multi-packs, with integrated control units and replaceable ink cartridges in a compact space. High-quality alphanumeric characters and data matrices are printed at up to 900 DPI resolution.

The wide working range of the printheads allows full use of the available surface for limitless customization options.

Direct printing of information and scannable barcodes on packaging offers tangible benefits, including:

• real-time message customization

• reduction of storage costs for pre-printed boxes

• elimination of label costs and associated management

• complete traceability and identification of products at the logistical level